What I do
Alongside my day job, I draw on my experience in brand strategy, communications and customer research to help people answer the questions that are holding back their businesses.
I can help with any of the following, but if you don’t know exactly what you need just now, that’s fine. We can talk it through and make a plan.
Consumer insight
Quantitative research
Qualitative research
Marketing
Communications strategy
Audience strategy
Messaging models
Planning
Creative development
New product development
Brand
Brand strategy
Brand architecture
Brand purpose, vision, mission, values
Brand development and expression
Brand tone of voice
Brand stretch analysis
Customer
Customer strategy
Segmentation
Persona development
Marketing optimisation
Campaign performance measurement
Brand performance measurement
KPI setting
Marketing audits